Good copywriting is powerful. It’s emotive, persuasive & effective. Good copywriting can change fortunes. I’ve been writing advertising copy for over 8 years, specialising in radio & broadcast. I’m adept at writing for the theatre of the mind & am a passionate believer that radio advertising has the potential to be some of the best there is.
That said, I also have plenty of experience writing for online, social media & video too.
I have a collaborative approach, so I work as closely as I can with my clients to truly understand who they are, what their brand stands for, & what their audience wants from them. I want to know the purpose, the why – then I can create emotive, engaging and effective copy that means something more than just “buy my product.” I’m always looking for a story.
I’m currently working as a Senior Creative Account Manager at Bauer Media in the East Midlands. You can listen to my latest advertising showreel below.